Sparring Partner & Crisis Navigator
The person I
needed back then
I've made millions, lost millions, and learned along the way what no business book can teach you. Today I'm the person who shows entrepreneurs where their blind spots are - honest, direct, and eye to eye.
30+
Years of Entrepreneurship
700,000+
Families - better sleep with swing2sleep
8-figure
bootstrapped, no investors
Winner 2023
What I'm NOT
So we're on the same page - before you read on.
Instead: A person standing next to another person.
Direct, honest, sometimes rough - always real.
What exactly makes the difference between coach and sparring partner →
What Drives Me
Three convictions that guide my work.
The Red Door
Every entrepreneur needs a Plan B - a paved path for when everything collapses. I show you how to build that path before you need it. And if you already need it, I show you where the door is.
I See What You Don't
Entrepreneurs systematically overlook their biggest risks. Missing strategies despite million-dollar revenue, contracts costing millions, scaling heading for the cliff. I spot this - because I've lived through all of it.
The Curtain Goes Up
The moment when you see the truth - but would rather look away. While driving, in the shower, at 3 AM. I'm the one who says: look. Because behind it, your new life is waiting.
Not Just Crisis - But Also Competitive Edge
Sparring doesn't just mean solving problems. It also means using the tools that are possible today.
AI isn't a future topic - it's now
I've been using AI agents in my daily business for over a year. Not as a toy, but as a real team: for emails, research, content, project management, even health tracking. The result? I accomplish five times what was possible before.
In our sparring, I show you which tools make sense for your business - and which are just hype. No jargon, just practical implementation.
How I concretely use AI in my daily routine →Do You Recognize Yourself?
Four typical situations when entrepreneurs come to me.
The Growth Entrepreneur
Things are going well, but something's off. Margins shrinking, everything depends on you, structures built on gaps.
Sparring partner - find blind spots, identify risks
Groundhog Day
You function every day - but you're not living anymore. The curtain opens briefly, but you close it right away.
Early warning system - create clarity before it's too late
The Entrepreneur in Crisis
You lie awake at night. You talk to nobody. You feel everything slipping away.
Crisis navigator - orientation, stabilization, humanity
The Rebuild
You've survived the crisis. You want to do it right this time - with the right structures, the right people, the right decisions.
Sparring partner - right structures, right decisions
The central problem of all four profiles:
You're alone with it. There's nobody you really trust.
Let's TalkHow It Works
Initial Session
30 minutes. We talk about your situation and you get real input right away - no sales pitch.
Sparring Session
We go deep into your topics - strategy, crisis, scaling, blind spots. Confidential and direct.
Implementation
You go out and execute. If needed, I continue to support you - but you decide. No subscription, no contract.
My Network Works With Me
I'm not a lone wolf. For specialist questions, I bring in experienced experts - all with their own entrepreneurial track record.
Tax & Legal
Tax advisors and lawyers who speak the language of entrepreneurs - national and international
Finance & Balance Sheets
When the numbers need to be on the table - financial experts who talk straight
AI & Automation
AI agents, workflow automation, and systems that do real work
From the Blog
Unfiltered insights into how I think and work.
Frequently Asked Questions
Honest answers to the questions entrepreneurs really ask.
What's the difference between a business coach and a sparring partner?
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A business coach works with learned methods and frameworks - they ask questions so you find your own answers. A sparring partner has experienced the same problems firsthand and actively thinks alongside you. He shares his own experiences, pushes back when necessary, and brings perspectives that a coach without entrepreneurial experience simply cannot have. My detailed comparison →
Do I need a business coach or a sparring partner?
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If you want to work on your personality - communication, leadership style, work-life balance - a coach can make sense. If you're facing concrete business decisions - scaling, crisis, pivoting - you need someone who knows these situations from personal experience: a sparring partner.
What does a sparring session cost?
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The initial session is 30 minutes for 199 EUR. After that, packages start at 10 hours - no subscription, no contract. All details on the appointment page →
Who is sparring for?
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For entrepreneurs and self-employed professionals across all industries - whether you're growing, stagnating, in crisis, or rebuilding. What connects everyone isn't the industry, but the person behind it: someone who carries responsibility and has no one to really talk to honestly.
What happens in a sparring session?
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You bring your specific topic - strategy, crisis, scaling, a decision. No small talk, no warm-up. We talk directly about what's on your mind. I listen, ask questions, share my experience, and give honest feedback. By the end, you have clarity about your next step.
How long does a collaboration last?
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That's individual. Some entrepreneurs need a single conversation to gain clarity. Others work with me regularly over months. There's no subscription, no contract, no pressure. Every session stands on its own - you decide if and when you come back.
What is the 'Red Door'?
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The Red Door is my concept for the emergency exit every entrepreneur needs - a paved path for when everything collapses. I show you how to build that path before you need it. And if you already need it, I show you where the door is. More in the blog post →
Do you use AI in your work?
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Yes. I actively use AI agents in my daily business - for research, communication, content, and operational processes. This isn't a gimmick, it's a real productivity lever. If you want to see how this works in practice: How I use AI as an entrepreneur →
Is this available internationally?
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Yes. All sessions take place via video call - whether you're in Germany, Austria, Switzerland, or anywhere else in the world. I live in Cyprus and work with entrepreneurs across the DACH region and beyond.
You don't have to go through this alone.
I know how it feels. The sleepless nights, the questions without answers, the feeling of having nobody to talk to. I've been through all of it - and I'm standing here today because someone showed me where the door is. Let me do that for you.
Book Initial Session Now199 EUR for 30 minutes. No subscription. No sales pitch. Just honest input.