What is in your folder: all 45 modules, sorted by the 7 questions that decide your enquiries and your revenue.

A review report shows you your overall score from 0 to 100, the biggest problems, five quick improvements that take little effort and the plan for the first 30 days. On top come two ready-made files for your web developer: an overview of your most important pages for AI services (llms.txt) and extra information in the code of your home page that tells Google and AI services who your company is (structured data).

An analysis as a dated sample shows you who is named instead of you, how easily an AI can quote from your most important pages, what content it is missing to do so and what only you can do.

Four Excel spreadsheets take the guesswork out. The first lists your search terms with how often each is searched, how hard it is to move up and what the searcher wants. The second groups them by topic, with order and effort for new copy. The third assigns each term to the page responsible for it, and the fourth compares you with your competitors term by term.

A list of 5 to 12 topics shows you the order in which to tackle them and the right format for each: article, dedicated offer page, free tool or comparison page. You also get all gap terms as an Excel list.

A comparison sets your links next to your competitors’. An Excel list names potential link partners with hook, public contact route and order, and a three-step template helps you write to them. We send nothing automatically.

A list shows you which of your pages to tackle first, with action and effort per page, as PDF and spreadsheet. For this you give us access to Search Console, Google’s free report on your website, and to Google Analytics, your visitor counter, for the revenue link.

You get 5 to 10 ideas for free tools. Each one shows how often people search for that kind of tool, how much effort it takes and how visitors get from the tool to your offer.

A description captures your language: tone, sentence structure, words that suit you, words you avoid and how you ask people to enquire or buy. Experts call this a brand voice.

A description shows you your customers with traits such as age and life situation, their fears, wishes and buying triggers. On top comes an overview of what your customers think, feel, say and do.

One sentence sets out what you stand for (experts call this positioning). On top come the jobs customers want to get done with your offer, differences from the competition backed by evidence, three customer groups and your key messages.

You receive profiles of typical customers (personas), their problems by group and an Excel list of verbatim customer quotes with source and date.

Profiles of five competitors show you their prices, messages and services, how they appear on Google and social media, their weaknesses and ways to set yourself apart. On top comes an Excel file for comparison.

An overview explains what makes people buy: principles of persuasion, typical thinking errors and how prices work, each with examples for your copy, emails and pop-ups.

You receive a proposal for price tiers, a reference price customers orient themselves by (anchor price), a comparison offer that makes your recommended package look more attractive, the comparison with competitors and an estimate of how much each customer group is willing to pay.

You receive 5 to 10 ideas for checklists, templates and guides that match your customers’ problems, each with the effort and how to get the word out.

You receive ready-made email sequences, for example for welcome, the first days, staying in touch and win-back, each with subject line, preview text and send timing, as PDF and Word.

You receive text messages under 160 characters for orders, promotions, reminders and win-back, each with trigger, opt-out and a note on the consent you need under GDPR. On top comes an Excel list.

Your ideal customer profile shows you the signs that a company is ready to buy, where to find such companies and which traits tell you whom to skip.

You receive a five-step email sequence for first contact, with three subject lines per step. The templates are meant for business customers only, and the report sets out the legal limits.

Your sales team receives a one-page summary to hand out, comparisons with three competitors, a guide for the first conversation with prospects and answers to common objections.

You receive a review of your visitor counter (Google Analytics), Google Tag Manager, through which measurement is installed on your site, and your cookie banner. On top come data protection findings, the stages from visit to purchase and a measurement plan as Excel.

You receive a review with the stages from contact to deal, your tools and their gaps, a proposal for telling which channel brought which deal, and findings on how clean your data is.

You receive ten test ideas, each with the figure you measure success by, how many visitors you need and how long the test runs, as PDF and as an Excel list to work through.

You receive more than 30 ideas across all the ways you reach customers, rated by impact, confidence and effort, each with the first step.

You receive a plan for 30, 60 and 90 days with preparation, launch and follow-up, the channels per phase, a press kit, building a list of interested people before the launch and a launch calendar as a spreadsheet.

A 12-week plan tells you the actions for each week and how to split your budget across channels. On top come a schedule and an overview of your key figures with today’s level and target as Excel.

You receive an overview for management, the quick improvements first, the order of all tasks, tasks for each department and work orders for your web developer, as PDF, Word and Excel. Each order states how to tell it is done.

You receive the overall report as PDF and Word with first steps, untapped strengths, what is still missing and three scenarios as an assessment without revenue promises. On top comes a presentation for the meeting with your team or your business partners.